Roku: Popularity Does Not Mean Profitability (NASDAQ:ROKU)


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I covered Roku (NASDAQ:ROKU) more than a year ago with a Strong Sell Rating. Some stocks do have a passionate following in the market and I knew Roku was one of them. But I was

Total Revenues ($M)

Marketing Expenses ($M)

S&M/Revenues
2023

3480

1030

30%
2022 3130 838.42 27%
2021 2760 455.6 17%
2020 1780 299.46 17%

Date Stock-Based Compensation to Revenue
2023-12-31 10.6%
2022-12-31 12%
2021-12-31 7%
2020-12-31 8%
2019-12-31 8%
2018-12-31 5%
2017-12-31 2%

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